Users will soon have a updated setting that permits them to lessen the quantity of AI-made content appearing in their streams. This initiative comes as the company disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global rollout. This development aligns with a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically absurd or surreal.
Our research shows that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the power to see more or less of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its app tagged as artificially created. In total, in excess of 100 mn pieces of content are submitted to the service daily, making clips made by AI a relatively small portion of its total content library.
User Control Features
Members will be able to reduce or increase the level of AI-generated videos they view by opening the content preference option in the application and selecting “AI-generated content”. Further subjects that currently be adjusted under the setting include politics, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s rules require creators to tag “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Additionally, the app will from now on attach an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is intended to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is also establishing a two million dollar AI literacy fund for experts and organizations to create educational content about using AI responsibly. This initiative will assist educational bodies focused on teaching coding and technology.
Content Safety Approach
TikTok has justified its content review process, during controversy over intentions to make redundant a large number of content moderators in the United Kingdom. It is planning to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content prior to it is viewed by humans. The company reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is really helping us work at speed.”
